Ariel Hyatt is years ahead of the curve.
As the founder of CyberPR, she’s one of the leading Subject Matter Experts (SMEs, for you business folks) in the music world. From her bio: “She is known throughout the industry for her books, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000 creatives helping them take control of their marketing.” Her latest book demonstrates her deep understanding of the trends and needs and best practices required to make it in this industry.
“From Buzz to Bond” is an essential guide for the 21st-century music career, whether you’re a musician, publicist, agent, manager, or superfan. This book expertly dispels common misconceptions about viral wins and social media dopamine hits, while presenting a powerful, effective, fully-realized strategy for deeper connections and long-lasting musical success. Every up-and-coming musician – – and every scene veteran – – needs to read and implement the steps outlined in these pages. Ms. Hyatt employs real anecdotes, clear languages, and diagrams to convey her messsages. She first debunks the commonly-held notion that fleeting, viral online attention is the path to meaningful success, but then offers a precisely-detailed methodology to earn sustainable, consistent wins through an engaged fanbase.
It’s a short book with a punch, so I won’t give away too much of the content. Most of the concepts in “From Buzz to Bond” could easily apply to professionals in other creative fields as well.
Stop chasing trends. Cultivate the right kinds of attention.
Highly recommended.
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